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在全民健身热潮中,体育品牌或成为最大赢家!|体育品牌金融

????据一家投资银行称,生产瑜伽裤和内裤的Lululemon是当今零售业的一个亮点,销售增长空间更大。巴克莱银行(Barclays Bank)本周在一份给客户的报告中指出,Lululemon(Lululu)在运动服装市场的份额不断增长,其在Boxer短裤等男装领域的投资不断增加,其与灵魂周期(Soul Cycle)连锁健身房(Chain Gym)的独家合作是该品牌的驱动力和销售力。该公司仍将Lululemon股票评为赢家,目标价为200美元,较周二收盘价144.99美元上涨近38%。在过去的12个月里,卢卢莱蒙的股价飙升了80%以上。该股今年迄今已上涨近20%,是标准普尔500指数零售ETF(XRT)上涨8.5%的两倍多。相比之下,耐克(NKE)股价今年迄今上涨18%,安达玛(UA)股价上涨约22%。尤其是,这两家公司预计将与卢鲁莱蒙竞争更为激烈,卢鲁莱蒙的目标客户更多是男性。周三,卢鲁莱蒙的股价下跌不到1%。Lululemon的分析师Matthew McClintock说:“我们相信Lululemon将在不同的类别、渠道和地区实现相当大的增长。”“我们仍然相信,随着Lululemon以有意义的方式进入男装市场,在办公、旅游和通勤服务方面取得了成功,并将继续发展。”在胸罩和夹克领域看到了很多商机。“McLintock强调,Lululemon”的市场规模比最乐观的估计要大得多。“本月早些时候,Lululemon宣布,前鹰队四分卫Nick Foles已签约成为该品牌的第一位男性形象代言人,这表明公司非常重视向男性销售运动服和瑜伽器材。Lululemon预计将在3月27日周三市场关闭后宣布第四季度和2018年收入。巴克莱提高了盈利预测,现在预计该零售商第四季度每股盈利1.74美元,高于此前的1.64美元。在将于4月24日举行的Lululemon投资者日(Investor Day)上,巴克莱补充称,它预计该公司将“概述一个充足的收入机会,同时扩大利润率”。许多人认为,Lululemon是上一个假期的赢家,因为购物者正在为他人和自己购买运动服。休闲设备,如紧身裤和针织夹克,通常被称为运动和休闲,甚至潜入工作场所。高盛(Goldman Sachs)最近放宽了着装规定,因为“工作场所的性质正在改变,这通常有助于营造一个更休闲的工作环境。”责任编辑:郭明宇

ju yi jia tou zi yin hang cheng, sheng chan yu jia ku he nei ku de Lululemon shi dang jin ling shou ye de yi ge liang dian, xiao shou zeng chang kong jian geng da. ba ke lai yin hang Barclays Bank ben zhou zai yi fen gei ke hu de bao gao zhong zhi chu, Lululemon Lululu zai yun dong fu zhuang shi chang de fen e bu duan zeng zhang, qi zai Boxer duan ku deng nan zhuang ling yu de tou zi bu duan zeng jia, qi yu ling hun zhou qi Soul Cycle lian suo jian shen fang Chain Gym de du jia he zuo shi gai pin pai de qu dong li he xiao shou li. gai gong si reng jiang Lululemon gu piao ping wei ying jia, mu biao jia wei 200 mei yuan, jiao zhou er shou pan jia 144. 99 mei yuan shang zhang jin 38. zai guo qu de 12 ge yue li, lu lu lai meng de gu jia biao sheng le 80 yi shang. gai gu jin nian qi jin yi shang zhang jin 20, shi biao zhun pu er 500 zhi shu ling shou ETF XRT shang zhang 8. 5 de liang bei duo. xiang bi zhi xia, nai ke NKE gu jia jin nian qi jin shang zhang 18, an da ma UA gu jia shang zhang yue 22. you qi shi, zhe liang jia gong si yu ji jiang yu lu lu lai meng jing zheng geng wei ji lie, lu lu lai meng de mu biao ke hu geng duo shi nan xing. zhou san, lu lu lai meng de gu jia xia die bu dao 1. Lululemon de fen xi shi Matthew McClintock shuo:" wo men xiang xin Lululemon jiang zai bu tong de lei bie qu dao he di qu shi xian xiang dang da de zeng zhang."" wo men reng ran xiang xin, sui zhe Lululemon yi you yi yi de fang shi jin ru nan zhuang shi chang, zai ban gong lv you he tong qin fu wu fang mian qu de le cheng gong, bing jiang ji xu fa zhan." zai xiong zhao he jia ke ling yu kan dao le hen duo shang ji." McLintock qiang diao, Lululemon" de shi chang gui mo bi zui le guan de gu ji yao da de duo." ben yue zao xie shi hou, Lululemon xuan bu, qian ying dui si fen wei Nick Foles yi qian yue cheng wei gai pin pai de di yi wei nan xing xing xiang dai yan ren, zhe biao ming gong si fei chang zhong shi xiang nan xing xiao shou yun dong fu he yu jia qi cai. Lululemon yu ji jiang zai 3 yue 27 ri zhou san shi chang guan bi hou xuan bu di si ji du he 2018 nian shou ru. ba ke lai ti gao le ying li yu ce, xian zai yu ji gai ling shou shang di si ji du mei gu ying li 1. 74 mei yuan, gao yu ci qian de 1. 64 mei yuan. zai jiang yu 4 yue 24 ri ju xing de Lululemon tou zi zhe ri Investor Day shang, ba ke lai bu chong cheng, ta yu ji gai gong si jiang" gai shu yi ge chong zu de shou ru ji hui, tong shi kuo da li run lv". xu duo ren ren wei, Lululemon shi shang yi ge jia qi de ying jia, yin wei gou wu zhe zheng zai wei ta ren he zi ji gou mai yun dong fu. xiu xian she bei, ru jin shen ku he zhen zhi jia ke, tong chang bei cheng wei yun dong he xiu xian, shen zhi qian ru gong zuo chang suo. gao sheng Goldman Sachs zui jin fang kuan le zhuo zhuang gui ding, yin wei" gong zuo chang suo de xing zhi zheng zai gai bian, zhe tong chang you zhu yu ying zao yi ge geng xiu xian de gong zuo huan jing." ze ren bian ji: guo ming yu

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